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Goodmorning BSN!

Beyond Borders: Crafting Great Leadership in Low and High Context Cultures

In goodmorning bsn! door Business School Nederland

In the realm of global leadership, the ability to navigate and understand the nuances of diverse cultural contexts is becoming increasingly vital. In our Goodmorning BSN! Zoom event Dr Okey Okere, Managing Partner of The Culture Factor Africa and Director of the BSN Impact Centre for Great Leadership, sheds light on the intricacies of leading in low-context and high-context cultures.

Defining Low and High Context Cultures

The concept of low-context and high-context cultures, a framework developed by anthropologist Edward T. Hall, provides valuable insights into communication styles, decision-making processes, and the overall approach to relationships within different societies.

Low-Context Cultures: The Direct Approach

In low-context cultures, such as those found in the Netherlands, Germany, the United States, and the United Kingdom, communication is explicit and straightforward. Here, people tend to convey information directly, leaving little room for interpretation. Decisions are often based on individual expertise, and the emphasis is placed on the task at hand rather than the relationship dynamics. In low-context cultures, saying “no” directly is common, and the communication style is functional and to the point.

High-Context Cultures: The Indirect Approach

Conversely, high-context cultures, exemplified by countries like Nigeria, China, and Saudi Arabia, thrive on indirect communication. Messages are embedded in the context, and individuals are expected to read between the lines. Relationships take precedence over tasks, and decisions are often communal, involving extensive consultation. The word “no” is handled with care, as it can carry nuanced meanings of rejection and personal dislike.

Leadership Strategies in Low and High Context Cultures

Understanding the cultural context is essential for effective leadership. In low-context cultures, leaders are viewed as colleagues, and decisions are subject to scrutiny and discussion. Clear communication, directness, and the ability to explain decisions are critical skills for leaders in these environments. Taking initiative and consulting less with superiors is expected from team members.

Conversely, high-context cultures perceive leaders as more than just authority figures—they are akin to family. Decision-making is often hierarchical and communal, with less emphasis on the need for detailed explanations. Correction and feedback are best delivered in private, preserving the individual’s dignity and avoiding public embarrassment.

Building Bridges Across Cultures

The key to successful leadership in our globally interconnected world lies in cultural intelligence. Leaders must recognise that neither low-context nor high-context cultures are inherently superior; they simply operate on different wavelengths. Bridging the gap requires adapting one’s leadership style, communication approach, and decision-making processes to align with the cultural norms of the environment.

The journey of leading in low vs. high context cultures is a dynamic and evolving process. Okey’s insights provide us with a valuable compass to navigate this intricate landscape. By embracing cultural diversity and adopting strategies that resonate with each context, leaders can foster collaboration, understanding, and ultimately, success in the diverse tapestry of the global business arena.

Take part in our Goodmorning BSN!

Join the discussion every Tuesday morning at our weekly global webinar Goodmorning BSN! at 08:15 am (CET).

If you would like to replay other webinars, check out our Goodmorning BSN! YouTube Channel.

Business School Nederland


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